How To Find Best Niche. One of the first steps you must do if you want to launch a business blog, YouTube channel, affiliate content website, podcast, or any other type of content marketing is to choose a niche.
What is a niche?
A niche refers to a distinct segment of an audience, or the main topic around which content is created and marketed. It’s a specific group of people that can be identified based on their unique needs. Contrasting it with a broad category—like all the fitness enthusiasts or nerds—niches cater to more specific topics, such as seniors looking to improve their golf swings or college students wanting to learn how to cook. When picking an industry, it will undoubtedly consist of many small niches with easily targeted audiences that are ideal for content marketing initiatives. However, choosing a niche alone isn’t enough and further terms must be settled before beginning.(How To Find Best Niche)
Content Mission Statement
A content mission statement consists of three parts, each of which are important for success in content writing. Firstly, who will be your target market? Secondly, what topics will you cover? And finally, what outcome is desired for the audience? A content mission statement should provide clarity on all three points and act as a compass that guides the scope and direction of your content.
For example, this blog has a mission statement specifying a core target audience of small business owners and marketing professionals, provides in-depth, actionable resources and case studies, to help them achieve business growth.
Having the mission statement on display on the website’s About page communicates to visitors quickly and easily what the website is about. Before writing any additional content it is essential to define your own mission statement by laying out who is being targeted by the content, what it is about; and what desired outcome should be achieved. (How To Find Best Niche)
Identifying knowledge or skill
Identifying knowledge or skill that you have can help to narrow down your target audience when it comes to inbound marketing. Make a list of topics that you have expertise in and focus on creating content around those areas. If you are in a situation where you do not have knowledge relating to the brand’s niches, enlist the help of someone else from inside the company to gain insights.
An example of this process working is shown with Indium Corporation, a manufacturer of soldering materials used for assembling electronics, who started blogging about their expertise and distributing it via social media platforms which led to an increase in leads at just 25% of their original outgoings for marketing investments.
Passion for Knowledge Sharing
Having the knowledge and expertise in a certain subject is commendable, but what really makes the difference is having a genuine passion for knowledge sharing. Not just anyone has the perseverance to consistently create content day after day, week after week, without expecting immediate returns. That’s why the rewards can be so great when done correctly.
Without that enthusiasm and longing to spread awareness of one’s chosen field of interest, it can become an uphill battle trying to push out content every day. Even if somebody isn’t a masterful writer or performer, they can still make an impactful contribution by pouring their passion into their work. As long as they truly wish to pass on their understanding out into the world, success can come despite any imperfections in skill level. (How To Find Best Niche for youtube)
Market Demand
Identifying a profitable niche to focus your content marketing efforts on is key to creating and distributing content that will resonate with your target audience. To ensure you are covering topics and creating content that consumers care about, the most important step is establishing market demand for the subject.
One way to assess consumer interest in a particular topic or themes it may be beneficial to reflect upon common questions regarding a product or service within an industry as well as hypothetical questions that should be asked yet may not be. This exercise can help provide both subject matter and inspiration for blog articles. Gaining insight into market demand can also come through one-on-one customer interviews, market surveys, keyword research tools such as KWFinder, Ahrefs or KeywordTool.io, analyzing viral social media posts related to hashtags connected to the business, exploring Reddit, Quora and forums relevant for an industry, monitoring bestselling books on Amazon or course reviews on Udemy, etc.
Specificity of Audience
Last time I spoke to a prospective client they had an issue with their blog that wasn’t gaining the necessary traffic or converting into subscribers and leads.
My first question? Who was their target niche for all their content? The answer: 9 different types of audiences. That was the problem. (How To Find Best Niche for YouTube)
One important factor to consider when creating content for a blog is the level of specificity of your target audience. If you’re blogging about digital marketing, it’s not enough to just know the customers needs, you need to specifically target one segment. Take into account factors such as age group, location, industry and interests that define your customer base in order to narrow down the focus and pick one segment for your content creation. Identifying the perfect audience involves finding an intersection between knowledge, passion, market demand and specificity for effective results. (How To Find Best Niche for YouTube)
Division based on Psychographics
Psychographic segmentation is a method of dividing your customer base and potential customer base into groups based on their personality traits, values, attitudes, interests, and lifestyles. By grouping together customers who share similar values or motivations you can target them more effectively with offerings that fit their lifestyle. Psychographic divisions can include people interested in career or job opportunity in digital marketing, individuals hoping to make money online via home-based marketing gigs, entrepreneurs aiming to learn and do it themselves, business owners delegating digital marketing tasks to a person/team, digital marketing agencies aiming to expand business scalability, marketing professionals expanding their skill-set, or affiliate marketers promoting other’s products for monetary gain.
Psychographic segmentation helps in dividing people into groups based on their personalities, lifestyles, and values. It can range from age, gender, geography to psychological characteristics like attitudes and motivations. With this technique, marketers can identify and market their products to customers who share similar backgrounds or interests such as career goals, financial aspirations and lifestyle choices. Psychographics is particularly useful for those targeting digital marketing tasks such as entrepreneurs wanting to learn by themselves, business owners wishing to outsource jobs or affiliates wanting to earn from promoting other’s products.
Divide your audience based on psychographics. Consider their objectives, ambitions, and motivations. Splitting up the crowd based on psychographics may include:
Division Into Sub-Niches
If you’re looking to narrow down which target markets to create your content for, consider dividing it into sub-niches. This is helpful for when you are focusing on a specific area within digital marketing. For example, if you want to focus solely on SEO, you could break this down further by exploring more specific areas such as link building or keyword research. Another example would be if you wanted to explore social media marketing, this could be further broken down into profiles such as Instagram or Facebook, and even deeper with topics such as Facebook Ads or Instagram content creation.
Segmentation Based on Location
By segmenting based on location, you can target your content to a specific demographic in a particular area. For example, if you have an existing business with some existing customers, you can use analytics software to determine where most of your customers and conversions come from. Then you can create content tailored specifically for those audiences. This will help ensure that your content is seen by the right people in the right place.
Demographics-Based Segmentation
Demographics-Based Segmentation is a strategy that involves identifying a specific audience based on their demographic information, such as industry, business or occupation. For example, if you are running a digital marketing blog, you might decide to focus on targeting lawyers, accountants and restaurant owners who are interested in digital marketing. As opposed to trying to capture multiple niches all at once when starting out, narrow your focus to just one niche and build upon it from there. This will give you helpful data from web analytics which can inform your decisions on what content to post or which other niche topics you should explore next. Bonus tip: read my guide for further details.
Differentiation in Competition (How To Find Best Niche)
Winning the competition in your content niche requires more than just knowledge and passion. You must create something that stands out from anything else available — something exceptional, unique, and interesting. To achieve this kind of differentiation, you have two options: blue ocean strategy or red ocean strategy. The former involves creating a content niche with no competition, while the latter involves being better than the competition by delivering impactful information. If your opponents can do without your content, you’re back to square one and need to come up with something remarkable! To succeed in this competitive space, your content needs to be truly unparalleled and invaluable to customers’ lives. (How To Find Best Niche for YouTube)
Choose a market segment where there is less competition.
Finding an untapped market segment with less competition can pave the way to a successful content production strategy. To uncover those hidden niches, a useful tool is Google Trends. By typing in keywords related to a topic and exploring the data, one can potentially find undermatched interests which may be worth investing in. Taking fishing as an example, one might find that there is a consistent level of interest for fishing-related topics every year; however, by scrolling down to related topics and queries, there could be unexpected increases in demand for something more focused such as magnetic or drone fishing. This information can guide content creators or entrepreneurs to produce content around these topics instead of going head-on with competitors in the same field.
Getting ahead of the competition can be difficult, especially since content developed every day is often fairly similar. Choosing a market segment that hasn’t been tapped yet can be a great way to get ahead. Finding areas where competitors aren’t creating much content is a surefire way to beat them at their own game.
Red Ocean: Produce Content Ten Times Better (How To Find Best Niche)
Content creation can often be a Red Ocean tactic, and the key to success is producing content ten times better than your competitors. Analyze what topics your competitors are covering, as well as who they’re targeting, which needs they’re meeting, and how many comments each post gets. With helpful tools like BuzzSumo and Social Animal you can find out what type of content gets the most engagement on competitor websites. Once you have a better understanding of their current content offerings and audience interaction, create content for the same niche that covers different angles in a fresh new way that truly stands out from their existing material – making it not just good but 10x better than comparable pieces.(How To Find Best Niche for YouTube)
Putting It All Together (How To Find Best Niche for YouTube)
Now that you understand the steps for targeting the perfect audience for your blog or content, you can put them into action. After selecting your niche and demographic, it’s essential to really get to know your audience so that you can forecast their wants and needs and create a detailed content strategy.
Additionally, having an idea of topics to write about should be part of this plan. The goal is to produce content so superior that readers didn’t even know they wanted it! Essentially, your aim should be become the premier expert in your chosen niche. Did I miss anything? Did you try these tips? Do you have any questions or comments? Feel free to leave them in the comments section below.
